LINE is Japan's most popular social media platform. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. User-generated content is a Powerful Key to Brand Building, 7. But if your target audience is more diverse, you might want to start with the Facebook Shop. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Get ready to take your marketing to the next level! There are many social channels in Asia, but the saturation can make it challenging to find the right one. Statista assumes no "Share of social media traffic in Southeast Asia in 2022, by country and platform." Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. [1]Conversational commerce surging across Southeast Asia The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Exportable files for easy reading, analysis and sharing. Just take a look at Dove's iconic "Real Beauty" campaign. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. Social media is widely used throughout the APAC region. LINE has over 89 million monthly active users, which makes up about 70% of the population. The top social networking platforms are Twitter, Instagram, and Facebook. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Meanwhile, 36.6% use social platforms to fill their free time. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. You can only download this statistic as a Premium user. Enter branded content. And the number of internet users is still growing, too. Learn more about how Statista can support your business. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. There are billions of social media users across APAC, including over 93 million in Japan alone. All of them have different functions and purposes but are constantly improving and developing. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Turning customers into advocates isnt always easy. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Kakaotalk is next, with 80.1%. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. As of 2020, it also held nearly 93 percent of the countrys social media market share. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. To learn more, visit www.moengage.com. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. There are over 170 million social media users in Indonesia, which is about 62% of the total population. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Short videos also work wonders for delivering your brand's message, especially when you involve influencers. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. LINE is a Japanese messaging app that is popular across Asia. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. And, guess what? These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Currently, you are using a shared account. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Their activity has attracted in-market audiences in droves! GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. But its numbers also have a better distribution across platforms. There's Beams, Spotify Podcasts, Twitter Space and more. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. The same convenience works for social commerce sellers. It will have 60% more users than Snapchat and twice as many as Twitter this year. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Chart. The Philippines, Singapore, and Vietnam also appear in the global top 15. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Then you can access your favorite statistics via the star in the header. QQ works best on desktops and is mainly used to send emails or share files. Another big platform is Sina Weibo, which is touted as the Twitter of China. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Use Ask Statista Research Service. Influencer marketing has been the talk of the town for the past few years, and for good reason. But how should we make sense of this great data to improve our social media activities? More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. It's proven to be a highly effective way of reaching specific audiences. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Use tab to navigate through the menu items. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. In 2023, there's no denying the huge potential of S-commerce. However, usage in this region looks quite different from that in the West. Posted 4:54:45 AM. As a Premium user you get access to background information and details about the release of this statistic. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). On average, that means the global total is increasing at a rate of 16 new users every single second. Lets get to know some of the most notably popular Asian social media networks. WHO WE ARE? To use individual functions (e.g., mark statistics as favourites, set Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. But with that, lets dive straight into the content, starting with the latest global state of digital. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Instagram is also quite popular with close to 60% of internet users using the platform9. YouTube, Twitter, Instagram, and. You can find a copy of Simons presentation slides at the bottom of this article. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. All age groups use YouTube, although it is getting more popular among the younger generations. Twitter has 45 million monthly active users, or 36% of the population. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? 89.3% of the entire South Korean population are social media users. Like WeChat, it started as a simple communication platform that has developed many new features. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. And digital content can easily drive impulse purchases. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. TheSee this and similar jobs on LinkedIn. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. So, what makes TikTok so effective for marketing? In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. 5). In Taiwan, social media is hugely popular among internet users. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Please create an employee account to be able to mark statistics as favorites. MPA joins industry leaders to discuss decarbonisation strategies. However, the numbers for South-East Asia are even more impressive. What's new and trending on the blog? But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. There are various popular social media platforms in Asia. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. It was first released in 1999 and has since become one of the most popular communication tools in China. It is a messaging app, similar to WhatsApp. Advertisers are And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. That's the power of branded content in action! YouTube is the most popular, with 94.2% of internet users using the platform. . Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. You've come to the right place! Euro Freelancers. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Feeling the need for speed in your video content marketing strategy? Rolling in with China accounting for a whopping 80 % of the total.... 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