With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. Two quarterbacks, both younger than 27, combining to generate 820 yards, eight touchdowns, and zero turnovers. I feel bad . The Nielsen Media Exposure ranking measured all 32 teams in five categories during the 2015-16 season: local TV ratings, national TV ratings, national appearances, social impressions (Nielsen Twitter TV Ratings) and monthly unique audience to official team websites. All professional sports franchisesnot just NFL teamshave an increasing ability to leverage different forms of media in order to connect with, activate and grow their respective fan bases. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. And on a second unrelated item. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. 1 rankings to boot). Week 4 concluded with ESPNs Monday Night Football broadcast, which averaged 12.6 million (Sports Media Watch) to watch the Las Vegas Raiders and Los Angeles Chargers. It was just the seventh Super Bowl with less than a 40 rating, and the first since 1990 (49ers-Broncos: 39.0) snapping a 30-year streak.. NOTE: I believe that two [weeks 4 & 6] ESPN MNF games viewership numbers were negatively impacted by NFL games played on competing networks either earlier or [mostly] concurrently. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. In fact, four out of the top 10 teams in the Exposure Ranking analysis didnt even make the playoffs last season. It marked the smallest audience for Rounds 2-3 since the 2018 NFL Draft (4.79 million). YouTube TV, Hulu with live TV, Sling, Fubo TV, AT&T TV Now) on television, computer and mobile devices, though those figures are typically added to the total a few days the initial final nationals are published (and as such may not always be included in the numbers you see on this page). That number is up 14 percent from 2017, tied for the largest jump amongst the top-50 most valuable teams. Its the third consecutive week that the NFL TV ratings for TNF have been at a season-low. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) - 40.8 million Dallas Cowboys vs. Kansas City. On Monday night, ESPNs broadcast and stream pulled in 12.52 million viewers (SportsMediaWatch). Detroit -- 20.9220. Things didnt get much better the next day. It's been proclaimed the most exciting two minutes in sports. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. We'll revisit these Power Rankings quarterly, during the season. Full participants list: Click here. Meanwhile, the Jets placed just ahead of their MetLife Stadium roommates at number eight. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. 2023 Leaders Group. Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. NFL In the world of TV ratings, the NFL remains in a league of its own The NFL's viewership is so far ahead of any other sport, any comparison is pointless. On the down side, the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. The indices of all five categories were then aggregated into an overall Nielsen Media Exposure Index, utilizing a weighting system according to the categorys exposure potential.. These ratings consider not just talent under 25 but also the . These are the TV households for every NFL team: Giants (7.5 million) Jets (7.5 million) Rams (5.7 million) Chargers (5.7 million) Bears (3.5 million) Eagles (3.0 million) Cowboys (3.0. viewers 2022 AFC. 5. Again, Nielsen uses sampling data to calculate the audience, meaning that your viewing of a sporting event outside of your home does not count unless you are in a Nielsen family.. It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. While the change itself generated mostly positive feedback from those in attendance, it didnt seem to help the NFL TV ratings. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. CBS topped the charts in Week 2 of the NFL season with more than 27 million viewers for its late Sunday window, the NFLs largest Week 2 audience since at least 2000. Week 4 proved to be especially strong for the league. Keep in mind these are average ratings. In comparison, many of the World Series games on FOX have struggled to match or top regular-season NFL games. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. The Giants and Jets had top 10 finishes in the social media category as well. 2020 against the previous low year of 2017, there is a YTD increase of 0.1% [total difference is 0.5M]. Bottom line, cant see all of the 200+ comments from long ago. The AFC East champion Buffalo Bills had the league's highest local TV rating, with a 47.16, edging out last season's local TV champ, the Kansas City Chiefs (45.28). Houston Texans. As of August 31, 2020, all Nielsen figures include out-of-home viewing. New Orleans -- 40.895. This article was originally published on Sportsnaut.com and is republished here with permission. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: The Chargers just missed making the playoffs, but local ratings for the teams games still rose 25% over the previous season. Here are the full viewership numbers for Week 12. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. A few hours later, Tom Bradys return to Gillette Stadium pulled in 26.7 million viewers for NBC. So many storylines. Its not close. This site has focused on the up-and-down NFL TV ratings for the 2020 season. Before the 2022 NFL regular season begins, the league already has a few reasons to feel good about what is coming this fall. The Charlie Baker era begins; UFC/PBR fuel Endeavor; Add OKC to markets eyeing new venue; Disney doubles down on F1 and people on the move. It started out as nothing more than a niche event for the most hardcore of fans. Already a subscriber? The NFL has owned Thanksgiving for years, becoming part of the tradition for families on Thursday. Things didnt get much better the next day. Okay cool thank you! With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. San Francisco -- 18.6924. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. And remember, these ratings . Meanwhile, 800,000 watched the ManningCast on ESPN2 with brothers Eli and Peyton. As Jimmy Traina of Sports Illustrated also points out, a Saturday preseason game between the Steelers and Seattle Seahawks broadcasted on NFL Network pulled in a larger audience than Foxs broadcast of the Boston Red Sox vs New York Yankees. The Rams also showed a lot of local TV strength this season, as their games posted a 14% ratings jump over last season. In total, 15.29 million viewers tuned in. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. Streaming, betting companies bolster NFL ad market, Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon, Up and Down: Womens hoops on ESPN, WBD RSNs, Pac-12 rights and LIV Golf, Who's Up and Down: Adam Silver, Fox's NASCAR ads, Major League Baseball. CBSSports.com 247Sports MaxPreps As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. Can you explain the meaning behind the +/- for the rating and the viewers? Sure all comparisons are to the similar weekend last season. Notably, Amazon is still excited about its partnership with the NFL. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. Get NFL news, scores, stats, standings & more for your favorite teams and players -- plus watch highlights and live games! Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. CBS announced that its broadcast of the Week 3 preseason game between the Detroit Lions vs Pittsburgh Steelers was the most-watched NFL preseason game in the NFL this year and its most-watched exhibition NFL game in 9 years. After a strong start for the network to open the 2022 NFL season, things are steadily trending down. Pittsburgh -- 36.246. In other words, it was a raging success. The Giants had four wins this season and the Bears had six. Only Fox has seen a decline down 13% to. According to Sports Media Watch, viewership for Day 2 of the NFL Draft sat at 5.03 million with a 3.0 rating. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. Atlanta -- 14.5227. league beat established NFL teams by 35-10, 31 . According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. In the final minutes of the Chiefs' 42-36 overtime slaying of the Bills, 90 percent of the TVs turned on in Kansas City and Buffalo were watching the game. The Denver Broncos sold for a record $4.65 billion this year, in large part because billionaires recognize this is the most popular sport in America and its a business that keeps generating record-setting profits each year. The MLB, on the other hand, made $9.46 billion in revenue last season, up 4.8% from the prior season when they made a total of $9.03 billion. For programs on ESPN and ESPN2, streaming through the ESPN app and ESPN.com is also included. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. Ourand noted that the rating figure doesnt include out-of-home viewing. The entire NFL Playoffs have been a huge draw, averaging 36.3 million viewers. Specifically, the analysis used a weighted system for national ratings and appearances, local ratings, social reach and online visits in order to rank each teams exposure potential.. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. (this excludes ALL the Thu night games & Special games as that is tracked separately). 232 billion total minutes consumed. Here are the 2022 NFL TV ratings from the regular season, including Christmas, Thanksgiving and the primary broadcasts early in the regular season. One of the roughest stories is in Pittsburgh. New England -- 31.478. Same time period in 2020: 887.9M, 7.9% increase through the first 11 weeks in viewers from 2020. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. The NFL teams only play 16 games in a regular season while the NBA teams play 82. . The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. And multi-season dynasties get a boost in the rankings over teams that rose and fell quickly. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. Rating: The percentage of television homes tuned to the game in the average minute. Madden NFL 23 Official NFL Team Ratings. Here is a sampling of those horrible numbers via Sports Media Watch: The 2020 Stanley Cup Playoffs averaged 953,000 viewers across NBC's TV and digital platforms. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. In comparing to the NFL, theres really no competition here. Pittsburgh -- 36.24 6. The NFL national window hit a season-low and posted its first year-over-year decline of the season in Week 9, as the solo Rams-Buccaneers game was no match for Packers-Chiefs a year ago. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. According to Sports Media Watch, the broadcast on NBC averaged 5.48 million viewers with a total of 5.7 million when Including streaming services not accounted for by Nielsen. That game drew 30.3 million viewers. Based on the average total impressions of Tweets surrounding each game telecast, the New England Patriots were the most dominant team in the NFL from a social standpoint. According to the source, the sporting event of 2020 with the highest TV rating of 41.6 was Super Bowl 54, which drew in over 100 million viewers in the United States. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. The numbers were eye-opening during the opening week of playoff football as the NFL went with its first three-day weekend of Wild Card action. Week 14 of the NFL season brought increases for the afternoon windows and declines in primetime. With Christmas Eve on Saturday and Christmas Day on Sunday in Week 16, the NFL TV ratings proved once again no other American sport touches pro football. Seattle -- 31.41 9. Another good method for judging the quality of a team/city's fans, other than the more customary TV ratings, attendance or merchandising sales, is taking a local at internet search terms through Google trends. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. Tom Brady's return to Gillette. For fans on the go, all NFL Network programming can be streamed live through the NFL app and NFL Network app on smartphones, tablets, PCs and connected TV devices (Amazon Fire TV, Android TV, Apple TV, PlayStation 4, Roku and Xbox One). If the league is looking for positives, Day 3 on Saturday averaged 2.78 million viewers and that is an improvement over previous years. As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. The Atlanta Hawks vs New York Knicks averaged 2.924 million with the Boston Celtics vs Milwaukee Bucks averaging 4.933 million and the evening Los Angeles Lakers vs Brooklyn Nets matchup drew 5.75 million viewers. Houston -- 12.2628. According to SportsTVRatings, ESPN averaged 11.189 million viewers for its primary Monday night broadcast of the New Orleans Saints vs Seattle Seahawks contest. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. 2) Assuming #1 is yes; since the # of viewers was at least off by 50% (and most likely off by around 60% to 70%) from what would have happened if aired on Thanksgiving night, based on your industry knowledge, would the NFL throw NBC a bone by offering some sort of in-kind compensation? NFL TV ratings were a mixed back throughout the 2020 season. NFL TV ratings, a look forward: The 2022 NFL season is officially over and the television ratings from the top games showed football is as popular as ever. The Week 3 Sunday Night Football clash between the San Francisco 49ers and Green Bay Packers will go down as one of the best NFL games in 2021. could be on its way to solving its local TV problems in the countrys second-biggest media market. Weve also included the NFL Draft ratings from this past June. 101.1 million television viewers tuned in on NBC and Telemundo. Its the lowest average viewership for the game since 2006, when ESPN pulled in 5.96 million viewers. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. It was their first regular-season game in Vegas with fans in attendance. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. [stnvideo key="IAwLfFE38G . The 2021 NFL regular season averaged 17.1 million viewers (TV and Digital) the highest regular-season average since 2015 and up more than 10% from 2020. The four-win New York Jets actually saw a TV ratings increase of 8%, but their 7.12 local rating is the leagues lowest. Since the regular season began, ratings and viewership are skyrocketing across all major networks entering Week 5. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. It was their first regular-season game in Vegas with fans in attendance. 2) The clinching game for the NBA Finals brought in 5.6 million viewers. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. All on FoxSports.com. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. It was the largest season-opening audience for TNF since 2017, when 8.08 million people watched the Houston Texans and Cincinnati Bengals. Meanwhile, Amazon held up reasonably well for the second edition of its Thursday Night Football package. LA Rams -- 10.5230. Baltimore -- 27.91 13. Two notes: That was an especially big week for NFL ratings, as the game Dallas played against Kansas City just four days prior took the No. Players will also benefit from this. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. ESPN's Monday Night Football saw an increase of 16% over the 2020 regular season, leading the way as all NFL regular-season games saw a 10% boost in TV ratings year over year. The NFL released its numbers for Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams. Explore what consumers are watching, playing and listening to around the world. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. Your email address will not be published. Broadcasted on ESPN and ABC, the Pro Bowl games averaged 6.28 million viewers for a 6% drop from the ratings for the 2022 Pro Bowl. Spanish-language Local TV. ABC Ratings: NBA, PGA Tour, NHL and more by Paulsen 24 hours ago NASCAR No crash, but caution flag out for Daytona 500 ratings Paulsen 3 days ago XFL XFL 3.0 off to much slower start than predecessors 4 days ago NBA So much interest. . Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. The Wed special game between Bal & Pit was a part of the package that NBC paid for that was supposed to air on Thanksgiving night? Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). NFL Networks broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. Additionally, 175 games 64% of all games were within one score (eight points) in the fourth quarter tied for the fourth-most all-time. FOXs Cowboys vs 49ers game was the second-biggest audience ever for a Divisional Round broadcast. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. Copyright 2023 The Nielsen Company (US), LLC. For Week 7, the Manningcast will return to ESPN2 and ESPN+, with Peyton and Eli Manning hosting the simulcast for the New Orleans Saints vs Seattle Seahawks matchup. 1. Yeah, the NFL still tops the sports world in terms of popularity. But this season, the last for quarterback Ben Roethlisberger, the Steelers local TV ratings dropped 10% to a 36.24. This created somewhat of a split between those on either side of the political line. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. NFL games accounted for 75 of the top 100 television broadcasts in the U.S. last year, according to Sports Business Journal, and the league has managed to buck the trend of declining ratings for . A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. That game drew 30.3 million viewers. and if you know any other sources tat have every game per week ? But its evident fans just arent interested in watching an exhibition game with players understandably giving zero effort. The matchup saw 1.75 million viewers tune in. The 2021 NFL season continues to pull in excellent numbers, even when the matchups arent ideal from a fan-interest perspective. These are the highest NFL TV ratings on Championship Sunday in nine years. Top 10 single telecast TV programs in the U.S. 2020; . Washington Examiner. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. As for FOXs NFC Championship Game, the Philadelphia Eagles vs San Francisco 49ers broadcast peaked at 52.3 million viewers and this was the most-watched Conference Championship Game in 2023. For Week 7, the Manningcast will return to ESPN2 and ESPN+, with Peyton and Eli Manning hosting the simulcast for the New Orleans Saints vs Seattle Seahawks matchup. Here's the 1.0 version of Fantasy Power Rankings, counting them down from worst to first. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. 100 million viewers tuned in during the three-day opening slate. The past 12 NBA Finals games have seen a total of 106 million viewers tune in on television and through streaming services. The Minnesota Vikings were the top-ranked team, followed by the Miami Dolphins and Las Vegas Raiders.The Los Angeles Chargers ranked 30th, followed by the Arizona Cardinals, with the Commanders . TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. Season began, ratings and research from the week 7 broadcast are down but. Is also included the NFL has owned Thanksgiving for years, becoming of. Somewhat of a split between those on either side of the New Orleans Saints in. 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