What happens when an internationally-experienced content expert, speaker and interviewer gets up close and personal with a global head of marketing communications? He doesnt put in so much when were composing; its more Andrew and Stuart. He and I both agree that back in the day marketers saw each other as competitors. And it just seemed like the right song to lead with on that album [Lovers Rock], to go with first. There was one kid who jumped out of the bushes once and insulted me, but I told my big brother, and the next day my brother jumped out at him. I spoke to various people in the organisation who use the brand: people in the UX team, people in the culture team, solutions engineers who have to build technical documentation using our branding, salespeople who have to deal with PowerPoint slides and finding things on the internet, the product group I spoke to people far and wide, had workshops with people globally: got input from all parts of the world it has gone through many iterations to get to where we got to.. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. I kept moving my foot, but it wouldnt budge. I speak with Matthewman, Introducing flexibility from people on how they use the brand. Its the people in the company when were at an event, talking on the phone, sending emails its everything! So, in his brand evolution he has focused on two key things: We are custodians of the brand, many of us wont be here for our entire career, says Matthewman. You need to work as a team. Yeah. But we had no idea if people were going to get it or not. I mean, I was there on the edge, but I wasnt that into it. We love it. Were also measured by how well we integrate and work with sales! Matthewman believes that being in sync with your sales team, listening to them and being able to get them to engage with you is super critical. You dont have all the answers. L+T: Amazing! You get some perspective on why youre making a record. Maxwell collaborated for the first time with guitarist Hod David, who co-wrote three songs and has worked with the singer ever since. They sat on the first album for a long time before they put it out in America.) I was in a studio apartment with one window that faced a brick wall, Maxwell remembers. I enjoyed all the answers and details. In that I could just hum something to him and, though it could seem like a really shoddy idea, he would somehow immediately just play the right chords that would make it sound like something really special. Nobody knows all the answers. You know, theyve kind of grown older but theres a lot of younger people in the audience this time as well. How long does that formulation of ideas take? Late for sound check, late to get ready Thats my defense. L+T: Is there anything you would change about your career? [laughs] I think now, Im less open than I used to be sometimes, because I have to protect myself. If I were somebody else, Im not sure I would like Sade. And obviously over the years our tastes have grown and we just try different things. That was very much Sophie [Muller] and Sade together. But, individually, as far as people are concerned, Im an optimist, because I believe theres a lot of good in people. Privacy Policy. mark into a region where, In addition, the bass-heavy rhythmic engine for DAngelo and Badu was hip-hop both their debuts were co-produced in parts by Bob Power, who helped mix and engineer A Tribe Called Quests, (The Roots also helped out extensively on, is really just soul, with a lineage that reaches back to Keni Burkes, Some of his ambivalence about his path remained even when, finally hit stores in April 1996. Its quite a responsibility. Theres a bunch of YouTube clips. Whats your favorite song on Love Deluxe? He says, The key things to me are consistency, flexibility and collaboration with your key stakeholders: thats the rest of your marketing team around the globe as well as sales, service and people speaking to your customers and enablement. He adds that its critical to listen to the people in the regions for the nuances that happen locally and to work with them to make sure the campaign is actually going to land and work. Maxwell collaborated for the first time with guitarist Hod David, who co-wrote three songs and has worked with the singer ever since. I was so engrossed in the process of reading. Seconds. Stuart Matthewman will celebrate 63rd birthday on a Friday 18th of August 2023. Not just people hanging out with their parents! So were definitely not going to leave it that long. Im a mixture of being really idealistic and hopeful, and really pessimistic about our future. Basically I found him very easy to work with because to me he is really like a beautiful facilitator. And thats why we decided to have a completely empty stage. Sade & Stuart Matthewman Discuss Music, Hip-Hop and Longevity. We are using cookies to give you the best experience on our website. Sade: This time we wanted to do something more theatrical and take the audience somewhere unexpected. Matthewman can be heard on saxophone, guitar, keyboards, and programming. (The Roots also helped out extensively on Baduizm.) Yes we speak English a kind of English compared to the Americans. I mean it was so rewarding doing the tour. [3] Matthewman co-produced, co-wrote, and played saxophone and guitar on Maxwell's albums: Maxwell's Urban Hang Suite (Columbia, 1996),[4] Embrya (Columbia, 1998), Now (Columbia, 2001) and blackSUMMERS'night (Columbia, 2016). Sometimes the best songs come out when you discuss them less and just let them happen. Some 20-year0-olds, some college kids seem to be. Press question mark to learn the rest of the keyboard shortcuts Now Its the Music Industrys Hottest Recommendation Tool, Jason Derulo Pens First Book 'Sing Your Name Out Loud', Wizkid More Love, Less Ego Tour Postponed to Fall 2023, A Year After Brain Injury, Amy Grant Sets First Solo Musical Return in a Decade, Blink-182 Postpone First-Ever Latin America Tour Dates Following Travis Barker Finger Injury, Raye Relives Her Sexual Assault in Harrowing 'Ice Cream Man' Video, How to Watch 'The Mandalorian' Online: Stream Season 3 Now, Alex MurdaughCalled 'Family Annihilator' by Prosecution in Murder Trial. The record label found the idea of starting an album in this way baffling. Their work featured instrumental songs and songs with guest vocalists. Are you a perfectionist when it comes to your music? Sade's longtime collaborator and famed British musician Stuart Matthewman who is an original member of the band exclusively tells Rated R&B, "We're working on a new album." Matthewman says Sade and their creative team currently have "a bunch of songs," that eager fans will hear once they're satisfied with the final product. For the first three numbers, my foot was stuck and I couldnt move. Not everything is going to work., He uses this approach with his team. I think if we tried to a hip-hop track or a pop track or an R&B track or whatever it was, it would sound forced. Maxwell then caps the first half of. Everything changed around. Stuart Matthewman of Sade joins Eric in conversation. I know I dont get angry with anyone except myself, really. We have no rules in the studio so anyone is, you know, always open to try anything. L+T: Its hard not to, right? Did you start listening to jazz at that time? He says that fail fast and fix problems doesnt mean be loose and make careless errors, but be empowered to try things: understand what success looks like and if it doesnt work, move on, and try something different. As a result, his advice to other marketers is this: Dont be afraid. He is the father of Clay Matthewman and two magical white cats, Chet and Billie. We were just kind of writing. Urban Hang Suite is really just soul, with a lineage that reaches back to Keni Burkes Risin to the Top, Sades Haunt Me, the English group Loose Ends we both loved their mix of drum machines and live stuff, Matthewman says and Shuggie Otis, among others. They played really good music, basically. L+T: When you finished recording By Your Side, did you have any idea that it was going to be so gigantic? When you make a record its so concrete, you know? The record company knows theres no point in nagging us or giving us deadlines. And thats partly why Stuart and I gathered these insights, and are sharing them with you, readers: because we believe that success comes from learning and sharing. I had my little cassette of this album which had been mixed and mastered by Tom Coyne, who has passed away since, a genius mastering guy. Send us a tip using our anonymous form. In addition, the bass-heavy rhythmic engine for DAngelo and Badu was hip-hop both their debuts were co-produced in parts by Bob Power, who helped mix and engineer A Tribe Called Quests The Low End Theory. Sade: Well, my passion for music has never waned. Well, apart from putting a calendar in place to manage multiple public holidays happening all over the world, he knows that the answer lies in working collaboratively. And this time, you know like our fans have grown with us. About six years. Although, official solo music could be coming soon. As Matthewman puts it, When you live and work somewhere, you understand the nuances between the people in different cities and states. Teaming with bassist Paul S. Denman and keyboardist Andrew Hale, they formed the band Sade. Stuart Matthewman is also known as. Its great. The song was my interpretation of what he told me. And also, if we leave it ten years, well never be able to get up on the side of the stage anymore. Sure, not in the conventional sense, but the elusive artist has remained a name drop by the rap connoisseurs for ages now. Married to Michele Matthewman (19902018), they had a son, Clay Matthewman. Sades longtime collaborator and famed British musician Stuart Matthewman who is an original member of the band exclusively tells Rated R&B, Were working on a new album., Matthewman says Sade and their creative team currently have a bunch of songs, that eager fans will hear once theyre satisfied with the final product. There is always a new story to tell. Hours. From the first day we moved into the house, I was making friends; no one ever brought up my color. Neither is it surprising that he has helped turn the organisation around from being inward-focused to being an enabler of people by producing marketing that helps prospects solve their problems or that their revenue has tripled in the last five years. I saw in the media how people are mocked and destroyed I didnt have that kind of thick skin., He also worried that he wasnt supposed to make the type of R&B he loved. L+T: Have you encountered any crazed Sade fans? Sade's Stuart Matthewman has revealed in a new interview with Rated R&B that the band have begun working towards a new album. In speaking with Sade Adu and Stuart Matthewman, Life+Times learned a lot about what makes this legendary outfit tick. . A hands-on leader, who loves the challenge of developing new market and business opportunities. It may be a bit more subdued with this tour, I mean from the very first date we did in Francethey just went insane! He says, Typically, the problems people are trying to solve are the same. Even more unusual was that she had two black kids and the village was pure white as the driven snow. I do think you should think about the fans but hopefully our fans will grow with us. We talk about the earliest days, go record by record through the Sade catalog, Live Aid, hit some of I was a 22-year-old kid flying to meet guys who were 50, 60 years old, Maxwell says. Stuart: Exactly, yeah! What I could immediately grasp, I took in. He says, Its important to distil your message down to something that relates back to your companys purpose, translates across different markets and is the core of what you do, but allows the nuance to be added in specific markets. How does he do that? A true player of many musical instruments and amazing writer. L+T: Amazing! I was like, Thats the point it starts with an instrumental and ends with a slow version of the same instrumental. Sade released their Bring Me Home Live 2011 DVD a short while ago, which was a homecoming of sorts for the band and their leader, having toured for the first time in a decade. Sade: I dont want to be a one trick pony. But today in the B2B space its more about educating people. Sometimes the songs dont come from my lyrics. Yeah, I have a little notebook, but Im always losing it as well; mislaying it. The 200 Greatest Singers of All Time A guy from the record company said, Its from a new artist, would you meet him? It opens with The Urban Theme, a vocal-less funk workout that bleeds wah-wah guitar; the track is reprised later on the album in slightly different form, a trick that Gaye used twice on, . Its good. I dont remember really, but it was two guys from my village that I ran into when I went to see Misty in the Roots, a lovers rock band that was big in England. Were you aware then that your family was different? About. Varese Sarabande : A 30th Anniversary Celebration (A Chronicle Of Great Film Music 2003-2008) [omnibus, ost] (2016) by Various Artists () on maniadb.com Whatever book I was reading, that would become my entire life. Your email address will not be published. Sade signed with Epic Records U.K. division in 1984. Soul Woman. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Maxwell enlisted other pros with enviable track records as well: David Gamson, a former member of, is springy and suave. Stuart is also a member of Sweetback, and was one half of Twin Danger. I was quite deprived of music, because my mom wasnt particularly into music. We dont always agree, but I always get my way. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. No, I wouldnt say that, but Im not a real jazz buff. I know theyre out there but are there any that are kind of over the top? mark into a region where Brown Sugar never went, and that Baduizm only flirted with. ' (No.) If I were somebody else, Im not sure I would like Sade. All Rights reserved. My mum was a single parent, which was pretty unusual back then. Required fields are marked *. He just wears like latex dresses and hell film himself getting ready for the concert like putting on these dresses at home and then kind of films himself arriving at the concert and then hell film himself at the concert. Reddit and its partners use cookies and similar technologies to provide you with a better experience. While Whenever Wherever Whatever is another demonstration of Maxwells dexterity in the upper register, Suitelady (The Proposal Jam) has more hoarse bite, along with a rhythmic slink not unlike what Prince was, was released, its frequently been name-checked, along with, (1997), as a foundational album for the neo-soul movement. Sade: Yesterday I was in my car. $4 Million Stuart Matthewman net worth: Stuart Matthewman is an English songwriter, musician, and record producer who has a net worth of $4 million. We also learn about the next Sweet \u0026 Lynch album and hear stories behind some of the songs on the new Stryper record, Fallen.For more on Stuart, visit:http://www.sade.comhttp://www.twindanger.comFor more Pods \u0026 Sods, visit:http://www.facebook.com/podssodshttp://podsodcast.blogspot.com Stuart Matthewman started marketing in the mid-'90s and actually changed careers half way. [1] With Sade Adu, Paul S. Denman, and Andrew Hale, he gained worldwide fame as the guitarist/saxophonist of the band Sade. I am an entrepreneurial, customer-centric and results focused marketing and consulting professional with extensive experience across diverse industries. He believes that how marketers measure success has also shifted over the last few years, and his organisation is a great example of this. Two hearts beating as one. Sade signed with Epic Records U.K. division in 1984. Stuart Matthewman started marketing in the mid-90s and actually changed careers half way. After coming back to marketing a few years later, hes now looking after a team of marketers for a global software company founded in Australia in 1988 with offices in Sydney, Denver, Washington, London, Dusseldorf and Singapore. What changes were they? Weve got some various bits and pieces to do individually and then well get back together again. I mean its amazing going towe played in South America that we hadnt done before. Other Works | Publicity Listings | Official Sites. Being truly fulfilled in what youre doing, and enjoying it, is important.. is dashing and assured, its creator was profoundly ambivalent about his place in the music industry at the time. Twenty-five years after his debut, the singer-songwriter-producer and key collaborators look back on an album that proved R&B tradition could still thrive in a hip-hop world. Born August 18, 1960, in Hull, North Yorkshire, England, Matthewman started playing clarinet as a child. But, your songs have meant so much to so many. Sade is one of the few artists who can take a lengthy hiatus, drop an album, steal the show and take another break. In 1994, Stuart teamed up with fellow Sadeband mates, Andrew Hale and Paul Denman, forming the studio band,Sweetback, releasing two albums featuring various guest artists: Maxwell, Amel Larrieux, Aya, and Chocolate Genius. We loved it; it was so simple, Matthewman remembers. L+T: Who are some artists you are interested in these days? Im a bit witchy; witchy woman. There are the fans of course, the always organic no-formula formula, and how a little Drake goes a long way to brighten Sades day. It was the epitome of the English village; our family was accepted really well. I wasnt so sure that I really wanted to be in the front. Stuart: Yeah thats because its ourselves as well. I was like, Its amazing, but it sounds like its already done. Who is this? The rest of them, I dont know. L+T: What still keeps you so passionate about making music? Stuart: Its quite amazing! How do you help a global marketing team manage that? He says, That often led to people fudging results or trying to put gloss on campaigns where they probably could have taken learnings out of things where they didnt work or try to understand why they didnt work, instead.. The song just makes you recognize it. It depends on each song, really, how it comes to be. L+T: What still keeps you so passionate about making music? I try to write so that it is indecipherable. Matthewman is tentatively optimistic about the brand update because it has passed the pub test (a concept that the Americans he works with find very amusing), but one thing is clear: his is no ordinary approach to marketing its an evolutionary approach. You wont be sacked. We were forever butting heads., Now he does things differently. You just try to make a record that you like, that you would buy yourself. ' (No.) I wanted the cover to not be my face, Maxwell says. Yeah. Stuart has been with Sade since before they were signed - playing guitar, playing sax and co-writing many of the biggest hits in their 50+ million album selling career. I tended not to venture into the stuff that I didnt understand. When we moved back from Nigeria, we didnt have anywhere to go, so first we lived with my grandparents, and then my mom got this job as a nurse. http://pitchfork.com/features/interview/9901-maxwell-hostage-of-love/ Interview With SpIrit & Flesh Magazine Stuart discusses his life, work and aesthetic in an interview. But we havent had anyone too scary. We wanted to make sure that we really covered songs that weren't expected as well for us to do. The 500 Greatest Songs of All Time Stuart: Well we have very odd ones. He has composed the soundtracks for the movies: Twin Falls Idaho, Jackpot, Northfork, The Double (short subject), The Astronaut Farmer and Life Support. I got into that later. Some of the things I write down, theyll never be on a record. But, hes also pretty punky and rocky at the same time. A guy from the record company said, Its from a new artist, would you meet him? Stuart: Almost like watching a theater production or an opera or something where you can just completely change the stage. But it always ends up kind of sounding like us anyway. Because of my age, Ive been thinking a lot about what we are going to do, how we are going to get out of this mess. If I had to pick one it would be Cherish the Day, but I dont know why. I grew up on a council estate in a village. Sometimes we can work together without any talking, and thats the best. Im sure a lot of people hate me because of that, theyre like, Yeah, that bitch, Sade, I hate her. [laughs]. Honestly, were a little bit amateur in the studio, the way we work. tuart Matthewman of Sade joins Eric of Pods \u0026 Sods in conversation. I used to read a lot back then as well, at least up until the age of 15. Good questions. Along with her constant mates Stuart Matthewman (guitars and sax), Andrew Hale (keyboards) and Paul S. Denman (bass), this would be the groups first album since 1988s Stronger Than Pride. Related Stories I didnt like his more rocky stage; I wasnt so keen on that. Matthewman practices the principles of collaboration, engagement and education as much as he preaches them. We wanted to make sure that we really covered songs that werent expected as well for us to do. You have to deliver, even if youre not ready for it. And if more people take responsibility the blame game goes away.. There are more licensed stations now, but when I was growing up, there werent many options. Well we integrate and work with sales market and business opportunities three numbers, my,! Something more theatrical and take the audience this time, you know it... Version of the same instrumental keen on that a record that you change... Speak English a kind of English compared to the Americans with on that album [ Lovers Rock,! Sods in conversation ever brought up my color and actually changed careers half.. 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Its so concrete, you know, always open to try anything single parent, which was unusual. Thats the best experience on our website the principles of collaboration, engagement and education as much as preaches... Well: David Gamson, a former member of Sweetback, and that Baduizm only flirted with. up color. //Pitchfork.Com/Features/Interview/9901-Maxwell-Hostage-Of-Love/ Interview with SpIrit & amp ; Flesh Magazine Stuart discusses his life work... Well ; mislaying it out extensively on Baduizm. and really pessimistic about our future I an. Into the house, I was like, that you like, that you like, that like... White as the driven snow she had two black kids and the village pure. The house, I was making friends ; no one ever brought up my color ; its more and. # x27 ; t expected as well for us to do something more theatrical and take the audience time! Really idealistic and hopeful, and was one half of Twin Danger talking on the phone, emails... 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